Bastille
/
Bastille /
Bastille / Bastille /
Campaign to celebrate the 10th anniversary of Bastille’s triple platinum debut album, Bad Blood. The release was awarded by Music Ally in their Top 50 Marketing Campaigns of 2023.
The campaign drove over 72 million TikTok views, increased the band’s TikTok following by ½ million and resulted in Pompeii re-entering the UK singles chart at #26.
Roles: campaign ideation, creative direction, archive research, campaign & product branding & asset creation
Deliverables: full visual identity (campaign, physical product & tour ad mat), campaign logo, teaser ideation & creation (fly postering & fan phone line), announcement & campaign assets (social assets, ads, banners, etc.), animated visualiser (focus track) & x5 lyric videos
Bad Blood X
Campaign Branding
Excerpt from deep work and branding deck, featuring visual direction, hand-drawn campaign logo and intial product concepts.
Developed in collaboration with the artist.
Campaign Logos
Physical Product
Expanded edition 1LP + 7” and 2CD formats.
Featuring 3x unheard demos & many other rarities, including the first ever official release of fan-favourite track, No Angels.
I worked closely with Dan from the band as well as the designer to put together the final products.
Roles: art direction, project management
Teaser Campaign
Teaser campaign ideation. Cryptic posters with a phone no. hung up around London.
Mysterious audio message from Dan from the band played when fans called.
Campaign generated press pick up.
Poster design for accompanying 10th anniversary UK tour.
Campaign branding was also rolled out across stage visuals, merchandise, out of home & subsequent US dates.
Tour
Asset Highlights
Campaign announcement asset & No Angels announcement asset.
Combining engaging hooks and unseen archive clips to maximise engagement.
Roles: archive research, editing, motion
Lyric Videos
Lyric video series for top 5 performing tracks featuring hand-written lyrics by Dan from the band, as well as unseen band archive and stage visuals.
Over 36 million combined YouTube views
Roles: creative direction, communication with artist, archive research editing, animation, social asset creation.
Animated visualiser for focus track, No Angels ft. Ella Eyre.
Utilising fan-favourite visual references.
Roles: creative direction & treatment, compositing & animation
No Angels
Music Ally
Music Ally Top 50 Marketing Campaigns of 2023 article
